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HYDERABAD: Artificial intelligence is revolutionizing the news industry, from content creation to audience engagement, according to Shashank Goel, director general of MCR HRD institute. He said, “AI-driven algorithms are shaping what we see and when we see it, making information more personalized and accessible. This enables us to better understand public sentiment and tailor our messaging accordingly.”
Speaking at inaugural of a training programme on ‘Journalism & Public Relations for Media Professionals from South Africa’, sponsored by Ministry of External Affairs, under Indian Technical & Economic Cooperation (ITEC) progamme on Monday, he stated that, “today, we find ourselves amidst a profound transformation in the world of media and communication.”
“It is not just a shift; it is a revolution. A media convergence driven by new tools and techniques that are reshaping how we create, share, and consume information. And with the increasing use of social media, it also means, how we react to the information that we consume,” he said.
Goel said that the rise of social media has fundamentally changed the way people access news and engage with current events. Platforms like Facebook, X (formerly Twitter), and Instagram have become the go-to sources for information. Although newspapers are still as substantial and credible, social media has the superpower of speed.
Anyone with a mobile phone and internet has the power to create content. The content travels faster than it does on TV and print mediums. But it may not necessarily be right. It may be half-baked, an act of mischief against the government or an individual. Fake news and misinformation spread fast and it poses a significant challenge, the DG said.
He further expressed that in this rapidly evolving landscape, the role of media and public relations officers is more critical than ever. Media professionals are not just messengers; they are facilitators of unbiased and public-interest dialogue. They are nothing less than guardians of truth and integrity, and it is their responsibility to act so. Effective communication is not just messaging, but it is all about building bridges, fostering understanding and driving positive change.
He expressed the view that “while journalists must harness the power of all available mediums including social media to connect with citizens, at the same time they need to explore means to make news and communication as truthful and accurate as possible and ensure that the public or the government institutions are not on the wrong side of this double-edged sword. They need to improve their skills, update their knowledge and adapt to the changing trends,” Goel said.
Dr Shashank Goel released the course manual. Dr Madhavi Ravulapati, course director also spoke at the event.
Speaking at inaugural of a training programme on ‘Journalism & Public Relations for Media Professionals from South Africa’, sponsored by Ministry of External Affairs, under Indian Technical & Economic Cooperation (ITEC) progamme on Monday, he stated that, “today, we find ourselves amidst a profound transformation in the world of media and communication.”
“It is not just a shift; it is a revolution. A media convergence driven by new tools and techniques that are reshaping how we create, share, and consume information. And with the increasing use of social media, it also means, how we react to the information that we consume,” he said.
Goel said that the rise of social media has fundamentally changed the way people access news and engage with current events. Platforms like Facebook, X (formerly Twitter), and Instagram have become the go-to sources for information. Although newspapers are still as substantial and credible, social media has the superpower of speed.
Anyone with a mobile phone and internet has the power to create content. The content travels faster than it does on TV and print mediums. But it may not necessarily be right. It may be half-baked, an act of mischief against the government or an individual. Fake news and misinformation spread fast and it poses a significant challenge, the DG said.
He further expressed that in this rapidly evolving landscape, the role of media and public relations officers is more critical than ever. Media professionals are not just messengers; they are facilitators of unbiased and public-interest dialogue. They are nothing less than guardians of truth and integrity, and it is their responsibility to act so. Effective communication is not just messaging, but it is all about building bridges, fostering understanding and driving positive change.
He expressed the view that “while journalists must harness the power of all available mediums including social media to connect with citizens, at the same time they need to explore means to make news and communication as truthful and accurate as possible and ensure that the public or the government institutions are not on the wrong side of this double-edged sword. They need to improve their skills, update their knowledge and adapt to the changing trends,” Goel said.
Dr Shashank Goel released the course manual. Dr Madhavi Ravulapati, course director also spoke at the event.
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